Regardless of the business you are in, you will generate data about sales, expenses, and profits. Before Google changed some important AdWords policies, I ran a successful AdWord affiliate program with a company that provides toll free numbers to individuals and businesses.
Google AdWords is a program where you can purchase ads that appear highlighted and to the right of the results from a Google search. I registered with the toll free phone company's affiliate program. Then careful wrote the Google ad text and had the ad up in less than 30 minutes.
Google provides all sorts of statistics about how many clicks you are getting, you cost per click, click through rate, and cost of the ad campaign. I was getting some results, but it was difficult to get quantitative feedback to learn if the ad campaign was successful.
I created a Microsoft Excel spreadsheet and used the results of the AdWords campaign. I was able to keep up with the amount of money I was spending on the ads and track the results of the residual income from the telephone company. It took about six months to get over the hump and become profitable. Because the telephone company gave you a percentage of the incoming calls placed to the toll free numbers registered to you affiliate account, it took a few months to have enough customers to balance my expenses.
It was beautiful. I had balanced ad text, the maximum cost I would pay for an ad, and the income created to generate a 20 to 30 percent return on my ad costs. But all good things......
Since that time, Google has changed its policy regarding the AdWords target URLs. Google is not allowing multiple ad campaigns to use the same target URLs. To successfully run a Google AdWords campaign you must use your own website as the target of the campaign and then link to your affiliate program's website. I am still working on a new formula for success and will post the results in the future.
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