(A December 22, 2005 Update -- I believe that podcasting may be even more important to online business than blogs. More information in my own podcasts.)
I believe that Weblogs (Blogs) will revolutionize network (direct) marketing. Blogs are changing the landscape of the web in general and will allow home business / network marketing business professionals to communicate with and build relationships with their customers and down-line representatives.
The web has been built on the page paradigm. It is modeled on printed pages, which is a document-centric mindset. Once a web 'page' is published, someone visits, and reads the site. If they are interested in the site they may bookmark the page and return. If after they return, you have added new information, then they may need to actively seek that new information.
Early weblogs started as link pages. Remember when everyone's personal webpage had a separate page that was filled with nothing but links (many were unfortunately not up to date). There were some of the most popular pages. People would regularly check back to look for new interesting links.
Weblogs are based on the post paradigm. They are not about new pages, but about new posts. They are filled with small chunks of information within the larger framework. This micro-content allows for multiple options for display. Posts can be organized by date, by title, or by subject or category.
Maybe you are asking, "So, what does this mean for my business?" Well, it means that your weblog is a tool for bringing new customers to your site and for bringing them back to your site looking for new content.
It can be a site that links to your networking marketing business link website where new affiliates can sign up. And it is also a place where affiliates in your down-line can come to find resources to be successful in their business. Their success equals your success.
You weblog gives you a place to list your affiliate links to marketing programs through businesses like Google, eBay, and Amazon to name a few. It can also provide a landing spot for your Google AdWords campaign. Your blog can be your one and only web presence for your business, or it can be an important link from your business website.
No comments:
Post a Comment